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When personalization does occur, recommendations rely on a process of story sorting and filtering that happens locally in your personal copy of Firefox. Importantly, neither Mozilla nor Pocket ever receives a copy of your browser history. But Pocket is actively exploring ways to deliver personalized recommendations in a way that vigorously protects users’ privacy.

Most recommendations on your new tab come from a general list of the best of stories on the web. Regarding stories that are behind a paywall, click here for information about paywalled content in the new tab page of Firefox.Īre these stories in the new tab personalized to me?įor the most part, no. Editors at Pocket then sift through the most-recommended and most-read stories and handpick the best to share with the wider Pocket and Firefox communities. Pocket’s 30+ million global users help guide our curation by pointing us to thought-provoking essays, hidden gems, and fascinating deep-dives from across the web. The stories are sourced from a wide and diverse assortment of publications with a track record of trustworthy and accurate coverage. Pocket’s recommendations elevate stories that are worthy of your time and attention-the kind that inform, inspire, entertain, and offer new and unique perspectives. Why am I seeing these stories, from these publishers, in the Firefox new tab? That’s why we work together to deliver some of the best stories out there-recommended by Pocket-directly into your Firefox new tab. Together Pocket and Firefox expand reach and access to high-quality content while staying true to the values that drive us all: protecting the openness of the web and creating a content platform built around trust, privacy, and quality. Pocket is Mozilla’s content platform and is built into the Firefox browser. Pocket’s mission is to empower people to consume exceptional stories worthy of their time and attention. Pocket is owned by Mozilla and is part of the Firefox family of products. What is Pocket and how does it relate to Firefox?

How to get tabs back mozilla firefox homepage